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Company Introducation

Management Philosophy

Management Philosophy

The Commitment of JINSUNG

As an apiculture leader, we are committed to observing our management
principles of ‘Product Innovation and Corporate Social Responsibility’.

Management Philosophy and Goals

We produce and distribute products and services that can impress our customers
through three the gongs: gong-gam (‘empathy’), gong-saeng (‘living together’), gong-jon (‘coexistence’).
Our ultimate goal is to make human society affluent and prosperous and give inspiration to a healthy future society.

Vision

We are committed to growing into a global company that contributes to a healthy
and vibrant society based on our core values, including the nutritional physiology of bee products
and a comprehensive understanding of honeybee activities.

Core Values

  • Ae Kuk In
    01.

    Creation of impressive products and services

  • Na Ye Ppeu
    02.

    Win-win management through the three gongs

  • Aul Ba Lun
    03.

    Contribution to humankind

Message from the CEO

We express our deepest gratitude and appreciation to our customers, who have shown us a lot of interest and love

With young passion and an undaunted challenging spirit, JINSUNG has made continued efforts to grow into an industry leader in apiculture. All our employees are committed to working hard for the growth and prosperity of their company, focusing on understanding nature and human-centered values, product creativity, and food-tech technologies.

In particular, we developed and released products made with drone pupas for the first time in the Republic of Korea. We performed R&D on diverse bee products, developed and provided safe foods with HACCP certification, and have run a bee farm, providing high-quality products and differentiated services that meet customer needs.

In addition, we have dutifully fulfilled our environmental responsibilities for a sustainable earth and the survival of honeybees. Honeybees are very important pollinators, and such pollinator activities are directly related to human food.

Therefore, we have also promoted non-profit environmental activities for a sustainable future and affluent life. We are moving forward step-by-step by discovering meanings in environment-honeybee relationships and high-quality beekeeping products.

We are where we are now because of our employees’ devotion and your continuous support.

We promise to keep moving forward to impress our customers with the best products and services by listening to their diverse voices.

We expect your continued interest and support.
Thank you.

MADE BY BEES

With respect for honeybees’ devotion and the magnificence of the laws of nature, we created the ‘YangHwaBong’ brand. It literally means ‘A honeybee raising flowers’. It implies entomophilous flowers and the importance of climate change. Such small honeybee acts can protect the Earth, and we all can preserve the environment.

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